Google Advertising Professional Course

Gain an in-depth understanding of all aspects of Google Ads including Search, Display, and Video advertising.

Google Advertising is about getting your ads across the audience online who are looking for what you offer. Join us to learn the how-to’s of Google Advertising with hands-on practical sessions from the practitioners themselves.

Curriculum

Our Google Advertising course is practically based and consists of hands-on training, research, assignments where you will be working on live projects. By the end of this course, you will have the knowledge to best utilize Google Advertising to fuel your business goals to increase consideration, build awareness, drive sales, get leads, increase website visits, promote your app, and more.

By the end of this course, you will have the knowledge to best utilize Google Advertising to fuel your business goals to increase consideration, build awareness, drive sales, get leads, increase website visits, promote your app, and more.

  • Introduction to SEO
  • Search Engine Friendly Design and Development
  • Keyword Research and Targeting
  • On-Page Optimization
  • Off-Page Optimization
  • Specialized SEO (Mobile, Local, International) 
  • SEO Performance Management
  • Trends in SEO
  • Case Studies and Examples
  • Further Research and Exercises

  • Introduction to Paid Search and International Search Engines
  • Keyword Research for Paid Search
  • How to Structure an AdWords Account
  • Developing Ad Copy for Search Engines
  • The AdWords Auction
  • Bidding Strategies
  • Influencing Quality Score
  • Setting a Budget
  • Campaign Optimization
  • Running A/B Tests
  • Tracking Conversions
  • Understanding Attribution
  • Tools for Paid Search
  • Measurement & Success Metrics for Paid Search

  • Google’s Display Network
  • Types of Targeting
  • Developing Ads for Display
  • Optimizations for Display
  • Video Opportunity (Youtube Ads)
  • Comparing and Measuring Display Ads Performance

  • Real time report
  • Audience overview
  • Acquisition overview
  • Behaviour of the audience
  • Conversion setting
  • Remarketing code creation

Campus Training

Instructor Led

Duration

4 Weeks

Location

Kantipath, Kathmandu

SEO

PPC

Display Advertising

Youtube Advertising

Are you ready to take your skills to the next level?

Tools
Google Advertisement

Tools
Google Advertisement

Instructional Team

Tripti Manandhar

Social Media Practitioner & Lead Trainer

Shreeya Shrestha

SEM, Social Media Practitioner & Lead Trainer

Contact Us